Race day has
a new home.
A purpose-built membership platform for a private motorsports club. iOS app, admin web panel, and everything in between.
Overview
A club at this level needs a platform that matches it.
We partnered with Orbus Innovation to design and build the Exclusive Racing Club platform from scratch. The brief was exact. A private motorsports community needed a digital home, and nothing off the shelf came close to fitting what they required. Member applications, event management, lap time tracking, leaderboard competition, clubhouse simulator reservations, and an in-app shop are not features any ready-made platform serves at this level of specificity. We designed end to end UX and UI across iOS, consumer web, and a full admin panel, working alongside a developer, a payments specialist, and a project manager. The engagement concluded with a complete, TestFlight-vetted iOS app and a running web platform before the client shifted direction.
Opportunity
Build the thing that does not exist yet.
The market for private motorsports club software had a clear gap. Generic event platforms could handle ticketing. CRMs could handle members. Nothing could hold a racing club's full operating model in a single coherent product. Approval-gated membership, tiered access, car profiles with hashtag identities, lap data, community, and a simulator booking system. That gap was the brief.
- 01 Apply online Web membership form
- 02 Admin reviews Approval dashboard
- 03 Pay to join Stripe membership tiers
- 04 Access app Full iOS experience
- 05 Race. Log. Compete. Events, laps, leaderboard
Design System
Dark, native, and built to feel like the sport.
Motorsport is nighttime paddock light. The entire platform ships in dark mode. Deep charcoal surfaces, Rafa Racing red (#BA2528) as the primary brand color, and a secondary blue (#1977DA) reserved for interactive affordances. The typography runs on Kanit, condensed, bold, athletic. Leaderboard rank numbers render in ExtraBold Italic with a hot-pink-to-red gradient. The design system is iOS-native throughout.
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Leaderboard
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Events
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Event detail
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Profile
Design Decisions
Five decisions that made the product feel like itself.
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Kanit: the typeface as a design decision, not a default
Condensed, geometric, athletic. Kanit formats lap times at 17px with the same authority it brings to the 36px leaderboard rank numbers in ExtraBold Italic with a hot-pink-to-red gradient. Competitive intensity through typography alone.
Typographic system identity -
Hexagonal profile avatars
Circular avatars are default. A hexagonal clip, applied to user-uploaded photos, signals immediately that this app is built for a specific tribe. It carries from profile to event attendee rows to the leaderboard at every component size.
Differentiates at first open -
The #hashtag car identity system
Members name their cars, #tigerchase, #yellowbandit, and that handle is their identity everywhere: event registration, lap times, leaderboard, shop. The red # earns its prominence every time it appears.
System-wide identity token -
SVG race track illustrations, per event
Each track has a custom SVG outline, Texas Motor Speedway, COTA, Austin, Paris, rendered in Rafa Racing red on dark event cards. Members recognize tracks from shape alone. Admin accepts SVGs as assets. New tracks extend the library without a design update.
Custom per-track asset library -
Lap time entry gated to registered events, not a freeform log
Tying lap entry to a registered event means the system confirms the member was actually there before accepting data. It feeds the leaderboard with trustworthy times and gives the admin panel a meaningful participation record. One logic gate that removes a whole class of disputes.
Data integrity over flexibility
App Store
The app store marketing campaign.
Drag to see all screens →
Full Scope
Everything we designed and shipped.
A 36k fixed fee across iOS app and web platform. Alongside Caleb Nance on development, Luis Lopez at Openlandmark on payments, and Zavida Mangaru as project manager. Four codebases, full-stack integration with Stripe, Mailchimp, and AWS S3.
| Feature area | What shipped | Platform |
|---|---|---|
| Membership Application | Web form to Mailchimp to admin approval to setup email | Web · Admin |
| Events | Upcoming and past, racing and social types, track SVG, "Your Last Race" recap with best lap | iOS |
| Event Registration | Car selection, equipment add-ons, transport fields, Stripe payment, event perks | iOS · Web |
| Lap Time Tracking | Post-event entry, per-car, millisecond precision, locked to registered events | iOS |
| Leaderboard | Personal standings per track, community board, gradient rank numbers, top-100 expansion | iOS |
| Profile and Cars | Hex avatar, racing number, social links, car hashtag library, track photos, event history | iOS |
| Clubhouse Reservations | Driving and golf simulator booking, time-slot selection, admin calendar view | iOS · Admin |
| Chat and Community | Per-event post feed, comments, photo uploads | iOS |
| Shop | Rental cars by hashtag, equipment, Shopify-connected merch | iOS |
| Authentication | Email and password, Face ID and Touch ID, forgot password flow | iOS · Web |
| Admin Panel | Member tiers, events and tracks CRUD, rental cars, equipment, simulator scheduling, approval workflow | Web · Admin |
Prototype
Click through the live flow.
A working slice of the iOS app. Use the tabs to move between the screens members navigated, and scroll any screen to its full length. The complete clickable prototype lives in Figma.
Admin Platform
The panel that runs the club behind the scenes.
A Next.js web application at admin.rafaracing.app. The same backend, a different surface. Approving applications, loading events and tracks, managing rental inventory, monitoring simulator reservations. Permission tiers are hard-coded at the database level. One Super Admin, below which Admins and Employees operate within defined limits.
Results
Fourteen builds. A complete platform. A client who then pivoted.
First TestFlight build January 2023. Fourteen builds later, full end to end functionality across every feature area. Members used it at live events in November 2023. The client then shifted strategic direction. The platform was not publicly launched. For the portfolio, a complete zero-to-one platform build, from IA through design system through a production-tested iOS app.
- 14
- TestFlight builds shipped to beta
- 4
- Codebases: iOS, Admin, API, Web
- 145
- iOS screens designed
Explore the full iOS app design145 screens, all flows, component states, design system Open in Figma ↗"We moved quickly from concept and design to a working platform that supported the vision for a first-of-its-kind racing club. Levi's design work helped turn a complex idea into something real and tangible."
Junaid Basdeo, Orbus Innovation